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About Chimpion

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  1. Hello from Kent

    There are currently two of them on eBay - one on auction in Korea and a buy it now in the US. The postage isn't cheap though. Andy
  2. Airfix 2018

    They give average gross margins of 36%. This should be enough to be profitable after overheads and tax. The problem seems to be that the overhead structure is set up for a much higher turnover than they currently have. They need to grow sales to get economies of scale, but their market is limited in the amount of growth that is available. Getting kids to buy more kits and trains is the answer - can they achieve it?
  3. Airfix 2018

    Agreed. Just taking Airfix, I think they have four types of potential customers : 1. Existing modellers who already build Airfix kits. These customers will not be lost by withdrawing from the high street - they'll still find and buy Airfix online or at shows. 2. Existing modellers who rarely or never build Airfix. Here good exposure in model shops (online and B&M) is important, as well as a good presence at shows. 3. Children. This includes relatives buying presents for children. Here high street exposure is critical, as are online toy and department stores, Amazon, etc. 4. Adults not active in the hobby (especially the gift market). Here the key would seem to be iconic subjects, good quality, right price range (£30-£100), and exposure in gift shops and department stores (Debenhams, John Lewis and the like). I suspect group 4 is the least price sensitive and potentially the most profitable, with the possibility of establishing new customers for the future. Withdrawing from such stores would seem to me to be a dangerous strategy, but I have to assume Hornby know what they are doing.
  4. If you can get a test drive in one that's done more than a handful of miles it'll have the average consumption stored in its memory, assuming the dealer doesn't reset it before the test drive. This may be a bit pessimistic, because it'll be based on test drivers trying out its acceleration, but it's a better guide than the figures in the brochure.
  5. Would we have liked mobile phone in the 70s

    I think there were some great everyday cars in the 60s that have never made it to plastic but would make great models - Hillman Super Minx, Ford Anglia, Ford Corsair, Renault 16 for starters.
  6. Would we have liked mobile phone in the 70s

    Actually I agree that cars used to be more fun to drive. I just felt the need to point out the rate of change is higher than ever, given it pays my salary
  7. someone give Airfix Workbench a dictionary

    But writing iconic would have been much less enigmatic.
  8. Would we have liked mobile phone in the 70s

    I could add that TV has also changed tremendously, with Ultra HD flat-screen on-demand over the internet. Most of it may still be unwatchable, but the technology has advanced significantly.
  9. Would we have liked mobile phone in the 70s

    I disagree with your assertion that cars haven't changed in 20 years. There is more change in the car industry at the moment than at any time in the last century. Whether it be engine technology (electric, hybrid, small turbos), safety (adaptive cruise control, lane change warning, parking assistance), communication (navigation, bluetooth) or autonomous driving, the only thing that isn't changing is the external appearance. The Japanese seem to be moving on that as well - some of their latest designs are bordering on hideous!
  10. Gambling

    That's a good point, and of course it would be impossible to force non-UK websites to comply. Under WTO laws it may even be illegal to restrict them (Antigua won a case against the US when the latter banned online poker).
  11. Gambling

    I think the best way to combine the right of people to enjoy a flutter with the need to protect those with no self control is to force people to set limits when opening accounts, maybe also requiring proof that they can afford to lose the money without causing themselves undue hardship. Clearly the level of control could be related to the size of the imposed limit. E.g. a £10 a week limit may be open to anyone, but £1000 a day would require evidence of wealth. The punter could set the limit to either the stakes or the deposit, as some may be willing to increase their stakes if playing with their winnings, others will not. Small stake fruit machines, scratch cards, bingo etc. might be exempted.
  12. Airfix price increase

    Something similar to this experiment was tried in the 1980s and 1990s. You could buy a 1960s Fiat 128 with a Lada badge on it or you could buy a modern car. The Ladas did sell, as they were cheap, but they weren't exactly aspirational.
  13. Another Tamiya Jag MkII

    It was a while ago now, but if I remember correctly for the spaced L O T U S letters on the boot I cut around the whole area, and the transparent layer just pulled off once they were attached. I certainly didn't have any issues with this transparent film.
  14. Another Tamiya Jag MkII

    I've used the Tamiya chrome decals on their Lotus Europa. They look really good and go on easily - too easily, in fact! Once the glue makes contact with the plastic/paint they're stuck forever. Make sure you line them up perfectly! This is easier said than done.
  15. Airfix 2018

    I've seen this and similar comments several times in this thread, and it's not really true. Market research can give them a pretty good idea, and this it about much more than just asking modellers what they want. They will probably have data on which periods and scales are growing in popularity and which are declining, for example. Also it's not the number of sales that matters, but the return on investment, and right now the cash flow forecast. A struggling company needs to invest in the products most likely to succeed quickly and build the brand image going forward.