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About Chimpion

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  1. Intros that grab you......immediately.

    Waterfront - Simple Minds
  2. I fear for Airfix's future!

    I always think it looks very similar to a Ferrari Daytona. Didn't Heller do a 1/43rd kit of it way back?
  3. ICM - programme/catalog 2018 - online

    Love that French Taxi on the front cover - think I'll wait for them to do it in 1:24 though.
  4. Revell Owners in Trouble

    Surely it should be called KitCoin
  5. Revell Owners in Trouble

    Exactly. If you already have a version A of a plane, to work out if it's worth making a version B you need to know how many will buy both, or will buy the B but wouldn't buy the A. People who would rather have the B, but would buy the A anyway and don't want two types of this plane don't help the business case for type B at all.
  6. Revell Owners in Trouble

    You may well be right, but what I don't understand is why the owners of the company (the employees) would choose a course of action which will wipe them out financially and allow someone else to profit from the ashes. Or is the ESOP just a minority of the total voting share capital? Are ESOP shares non-voting?
  7. Revell Owners in Trouble

    It could also potentially get messy regarding assets and liabilities in the different companies. It's possible in theory to move all the assets to one jurisdiction while leaving the liabilities in the one filing for bankruptcy. If done obviously this is usually pretty close to fraud, but it could be very blurred and result in potential liabilities in the surviving part of the company that take years to resolve. I have no idea whether this might be relevant to Revell and don't intend to imply any wrongdoing on the part of anyone associated with this company.
  8. Revell Owners in Trouble

    I believe Toys R Us in the US filed for chapter 11 recently - maybe Hobbico have been burnt by them not having to pay their bills. Clearly there was trouble before, but this might have been the last straw.
  9. Marketing isn't just about the box-art. Even non-modeller marketing managers will be more concerned about questions like how much of the new range should be aimed at kids and how much at specialist modellers. This isn't just about the relative pricing and margins, it also affects their chances of being stocked on the high street.
  10. Is something out there?

    It's a remarkable coincidence that alien spacecraft design closely follows the fashion trends of Hollywood sci-fi films.
  11. TVs best characters

    Jeff in Coupling. "I've got the keys to the gates of paradise but I've got too many legs!"
  12. Tamiya 1/12 Lotus 49b

    Beautiful build - very impressive. Could you check how you post the photos though? On my Android phone the aspect ratio is distorted and changes depending on the orientation of the phone - not a problem I normally have.
  13. Hello from Kent

    There are currently two of them on eBay - one on auction in Korea and a buy it now in the US. The postage isn't cheap though. Andy
  14. Airfix 2018

    They give average gross margins of 36%. This should be enough to be profitable after overheads and tax. The problem seems to be that the overhead structure is set up for a much higher turnover than they currently have. They need to grow sales to get economies of scale, but their market is limited in the amount of growth that is available. Getting kids to buy more kits and trains is the answer - can they achieve it?
  15. Airfix 2018

    Agreed. Just taking Airfix, I think they have four types of potential customers : 1. Existing modellers who already build Airfix kits. These customers will not be lost by withdrawing from the high street - they'll still find and buy Airfix online or at shows. 2. Existing modellers who rarely or never build Airfix. Here good exposure in model shops (online and B&M) is important, as well as a good presence at shows. 3. Children. This includes relatives buying presents for children. Here high street exposure is critical, as are online toy and department stores, Amazon, etc. 4. Adults not active in the hobby (especially the gift market). Here the key would seem to be iconic subjects, good quality, right price range (£30-£100), and exposure in gift shops and department stores (Debenhams, John Lewis and the like). I suspect group 4 is the least price sensitive and potentially the most profitable, with the possibility of establishing new customers for the future. Withdrawing from such stores would seem to me to be a dangerous strategy, but I have to assume Hornby know what they are doing.