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Hasegawa newsletters 2021 - 01, 02, 03, 04 & 05


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Well the Ma.k Lunadiver Stingray reissue is good to see. But at about 50 GBP, what will it cost by the time it gets here?

The Nissan Pickup is down as a new mould, but I'm sure I've seen one before.

Thanks for posting.

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  • Homebee changed the title to Hasegawa newsletters 2021 - 01 & 02
  • Homebee changed the title to Hasegawa newsletters 2021 - 01, 02 & 03

Do get the impression they are aiming at the home market???

 

Dick

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At least one jet in 48th!

A Phantom ;)

I assume this is the Balance out the ZM release a bit :D

 

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Man, I can't get excited about Hase's release anymore. Except perhaps for the VFA-151 CAG bird. And every F-14 releases from Hase is just another iteration of VF-84/VF-103. I know, Macross and stuffs, but... it gets tiresome.

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On the down side think of the prices................................. ouch springs to mind.

 

Dick

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Hasegawa would make a killing if only they'd scale up their 1/72 F-111s to 1/48.  And another killing if they'd scale down their wonderful 1/48 Skyhawks to 1/72.

 

A new tool 1/72 Neptune would also go a long way too. If they can re-tool their ancient 1/72 IJN Emily, they can re-tool their old Neptunes.

 

Sigh, Hasegawa, why are you sitting around, letting other people eat your lunch? As Tyas above noted, it's getting hard to get excited about Hasegawa's 'new' releases anymore. 🥱

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- Japanese don't care about the F-111

- Years ago, Hasegawa analysed business models of the two plastic kits market leaders Bandai and Tamiya, and found that Macross kits and others Japanese SF anime series licensed kits,  1/12 bike kits, 1/24 car kits sell way better and faster than airplane kits. Now they follow this business model and it seems to work.

 

They will release at term new 1/72 and 1/48 new airplane kits, maybe.

And they know their business.

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1 hour ago, plasticguy said:

Now they follow this business model and it seems to work.

 

Fortunately they (and Fujimi) have recently been willing to supply sprues from their out of production kits to Hobby 2000 for them to release.

Hopefully this will continue, so at least we will have access to kits which Hasegawa don't see as having a market big enough for them to re-issue.

As for new tools, it looks like we will have to look elsewhere, even for Japanese types.

 

   Jonathan.

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Actually, Hasegawa may be the most prolific plastic kits producer behind Bandai, they constantly release re-runs of the classic kits and new decals versions.

The fact is they don't habe good importers in Europa and US. We see a mere fraction of their production, only the new decals versions and some new kits, sometimes not the bestsellers in Japan.

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2 hours ago, plasticguy said:

- Japanese don't care about the F-111

- Years ago, Hasegawa analysed business models of the two plastic kits market leaders Bandai and Tamiya, and found that Macross kits and others Japanese SF anime series licensed kits,  1/12 bike kits, 1/24 car kits sell way better and faster than airplane kits. Now they follow this business model and it seems to work.

 

They will release at term new 1/72 and 1/48 new airplane kits, maybe.

And they know their business.

 

Good points. But it also shows why Academy, GWH, and other non-Japanese companies out of the Orient are doing well. They choose to focus not only on their local market but also on the foreign market.  Tamiya seems to be wiser with their fantastic 1/48 Tomcat, P-38, etc. 

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One cannot blame Hasegawa on focusing on their home turf . This is what others are doing as well:

 

- Italeri is releasing predomiantly south European hardware

- Revell of Germany is focusing on Germany and the Benelux

- Airfix is making mostly british eqipment.

- Heller used to release nainly french stuff.

- Zvezda is almost exclusively focusing on Russian/Soviet hardware.

Even Trumpeter and Hobby Boss are shifting towards domestic hardware.

 

We can be only thankfull companies like Hobby 2000 fill the niche. In fact the biggest surprise to me is, that no one tried to copy their business model in the US. With the demise of Revell Testors and Monogram there has been a void in the US no one has been trying (able?) to fill.

Considering the potential size of the market, getting a few licences from Revell/ Hasegawa/ Fujimi/ you-name-it should lead to a viable business model.

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1 hour ago, Jackman said:

 

Good points. But it also shows why Academy, GWH, and other non-Japanese companies out of the Orient are doing well. They choose to focus not only on their local market but also on the foreign market.  Tamiya seems to be wiser with their fantastic 1/48 Tomcat, P-38, etc. 

 

Japanese domestic market is by far the biggest model kits market on the globe.

Hasegawa is a small business, why trying to follow a niche market of a giant like Tamiya?

You make money with what most people in your customers want, not what a very few may buy if it's not too expensive, the good version etc. 

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On 1/9/2021 at 7:30 PM, Anatol Pigwa said:

One cannot blame Hasegawa on focusing on their home turf . This is what others are doing as well:

 

- Italeri is releasing predomiantly south European hardware

 

South European hardware ???? What kind of "South European hardware" would Italeri be releasing ? The odd Italian aircraft they have made once in every 5 or 10 years ?
Italeri issues kits focused not on their offices location but on their market and since they export over 75% of their production their catalogue is a mix of subjects capable of satisfying all tastes and when it comes to aircraft it's mainly modern stuff or classics.

Italeri is in a sense the opposite of Hasegawa, as with Italy not being a particularly large market for the hobby they have to try and cover the interests of various markets, with Germany, the UK and the US being much more important than the home market.

Hasegawa on the other hand is based in the largest market for the hobby and this market wants sci-fi and anime subjects more than anything else.

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46 minutes ago, Giorgio N said:

 

South European hardware ???? What kind of "South European hardware" would Italeri be releasing ? The odd Italian aircraft they have made once in every 5 or 10 years ?
Italeri issues kits focused not on their offices location but on their market and since they export over 75% of their production their catalogue is a mix of subjects capable of satisfying all tastes and when it comes to aircraft it's mainly modern stuff or classics.

Italeri is in a sense the opposite of Hasegawa, as with Italy not being a particularly large market for the hobby they have to try and cover the interests of various markets, with Germany, the UK and the US being much more important than the home market.

Hasegawa on the other hand is based in the largest market for the hobby and this market wants sci-fi and anime subjects more than anything else.

Exactly.

And Italeri is the Hasegawa opposite in their production strategy too.

Italeri production is totally erratic, it's nearly impossible to find some recent release kits despite the fact they owned the moulds, like the ES-3 Shadow.

 

Worst, too many times, you can really ask yourself who is their market target when releasing those kits, some release make absolutely no sense.

I know and support the fact some people love trucks and trailers, german tanks and cie. But in 2019/2020, who is looking for the old Esci 1/72 F-14A?

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  • Homebee changed the title to Hasegawa newsletters 2021 - 01, 02, 03 & 04
On 1/12/2021 at 9:59 AM, Giorgio N said:

What kind of "South European hardware" would Italeri be releasing ? The odd Italian aircraft they have made once in every 5 or 10 years ?

The Alfista in me kinda likes the 8C 2300.

 

For Hasegawa kits, I tend to pick some re-releases that several Polish webshops have. 
They do have the backcatalogue items at lower prices than the same kits reboxed every now and then as a limited edition Hasegawa at premium pricing. 

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  • Homebee changed the title to Hasegawa newsletters 2021 - 01, 02, 03, 04 & 05

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