Revell GmbH; latest developments

[ABeck]

From:

https://www.lunajournal.biz/carrera-with-new-owner/      :

 

Carrera is known for its original and detailed products in top quality and equipped with the latest technologies. Due to the growth of the renowned Carrera brand, Stadlbauer Marketing & Vertrieb GmbH is the world market leader for racetracks.

SMV also develops and sells remote-controlled toys such as cars, airplanes, drones and boats under the Carrera RC brand. Stadlbauer also includes other well-known toy brands such as the soap bubble manufacturer Pustefix and doll manufacturer Schildkröte.

Revell boss takes the lead

The newly formed group, consisting of the brands Carrera, Revell, Pustefix and Turtle, has a turnover of around 130 million euros according to the QCP announcement. Revell boss Stefan Kings will take over the management of the company in the future. In addition to his role as Managing Director of Revell GmbH, he will manage SMV’s day-to-day business together with the existing management team. Stadlbauer managing director Norbert Frömmer will continue in his position. In addition, the Stadlbauer family will be available to advise the group in the future.

“I am looking forward to establishing and further developing a leading toy group. We will identify trends in toy products even more quickly and develop even more innovative products for consumers and expand the Group as the innovative pioneer. In addition, the combined distribution network of both companies will enable us to develop existing markets and new markets even faster,” comments Stefan Krings on the announcement. “By combining the strengths of SMV and Revell, we are creating a player with an incomparable brand portfolio and international sales. Combined with QCP as a strong partner in the background, SMV is ideally positioned for the future,” adds Dr. Norbert Frömmer.

Steffen Görig, founder and managing director of Quantum Capital Partners (QCP), adds: “The Stadlbauer family has built up a great company, we are aware of our responsibility to continue something special here and are looking forward to further cooperation with the family. The brands Carrera, Revell, Pustefix and Schildkröt are leading in their segments. We will build on this strength and further develop the brands with their unique positioning. We look forward to supporting Mr. Krings and his team on this path and to realize their full growth potential.”

Tough times for the toy industry

Already at the beginning of the year Revell was traded as a potential buyer. Many toy brands are currently suffering from the structural changes in the industry. The bankruptcy of Toys ‘R’ Us has broken away an important pillar of the industry’s stationary sales channel. An industry that also has to struggle with the competition from digital providers.

 

 

[SleeperService]

12 hours ago, ABeck said:

The bankruptcy of Toys ‘R’ Us has broken away an important pillar of the industry’s stationary sales channel. An industry that also has to struggle with the competition from digital providers.

I suspect that many of their suppliers were operating on tiny profit margins and extended payment terms as they took 'advantage' (bullied) the manufacturers into poorer contracts. 

 

To my mind manufacturers are missing a huge opportunity here. What they would be better doing is selling their product direct to retailers at a consistent price and offering longer payment terms and such instead of a discount. That way independents can fill the spaces the large chains leave, at a very similar price, revive town centres, employ local people on better wages, and be a front for suggestion competitions and such. Everybody would win because;

Large customers wouldn't be able to compete unfairly

Prices would come down as the distribution chain will be flat (manufacturer - retailer - customer [either face to face or on Interweb])

Walk-In shops will grow the market by attracting casual buyers, they would also stock the stuff that their customers ask for

Avoiding Internet write in campaigns for new product ideas will mean things with a broader appeal will be produced.

 

Finally, very soon indeed HM Govt in the UK is going to do something about personal imports from the Far East and such. Much of the UK's Tax Revenue is declining as our economy shrinks. (Recent growth has been achieved by manipulating statistics, charging for stuff by use for small users that puts bills up, and hammering the investment funds our private pensions depend on. If you doubt the last bit then realise that you'll need about 42K5 to give you 1K/year pension.) One of the few 'new' sources is more aggressive customs assessments on personal imports, increased burden on small employers, and hikes in fuel prices/duty.