davidelvy Posted May 10, 2014 Share Posted May 10, 2014 Airfix decided a long time ago that they were not going to enter the 1/32 aircraft market and for many years had 1/24 to themselves. They sell fewer units, but at a higher price and it's a flagship range which is as much about prestige as profit. A 1/32 kit would sell better, but then again so would one in 1/48. Link to comment Share on other sites More sharing options...
Dances With Wolves Posted May 11, 2014 Author Share Posted May 11, 2014 Would this kit sell more if it was in 1/32? As much as I like the bigger is better fallacy it has always seemed to me a bloody odd scale for mass market appeal. Hi P: You'll recall the release of the new tool 72nd scale Tiffie - that benefited directly from the research ploughed into the 1/24 release. 'Two birds with one stone' for all practical purposes. 1/24 has been the province of Airfix since their first 'Superkit' in 1973 I believe. Like other manufacturers, their product line spans different scales and each appeals to different markets and modellers, although some - like me - have no adherence to a single scale and enjoy dipping into each. Airfix is a business and businesses exist to make profits. Recouping investments in research, development and tooling takes time - years perhaps but ultimately it's profit that provides the lifeblood to fuel going forwards. I believe the Tiffie is no different in that regard. However, it is also something more - it is a celebration of the company's 75th birthday and a statement of intent in terms of engineering and detail fidelity. It's this astonishing level of achievement that's drawn down what I believe is record levels of attention from the buying public and rightly so. It's attracting modellers who've not strayed into 1/24 before and the likelihood is the scale will find new converts. I'm glad Airfix are settled on 1/24, rather than 32nd and hope they continue to build on the springboard provided by the Tiffie. Best regards Steve Link to comment Share on other sites More sharing options...
Rob 1 Posted May 12, 2014 Share Posted May 12, 2014 That is a monster kit - superb level of detail - surely a record amount for a plastic kit? Surprised they didn't do a Spit for their first 1:24th new generation release (actually the second after the Mossie), but the Typhoon is a classic in its own right. 1 Link to comment Share on other sites More sharing options...
Gilles Pepin Posted June 26, 2015 Share Posted June 26, 2015 I recently built two Italeri 2734 Hawker Typhoons Mk.Ib (late) commissioned by the family of a WWII pilot. The first, code letters TP-X, is mostly an OOB model; the second, code letters SA-Q, is the "dressed-to-kill" iteration, using many available after-market components. I include historical anecdotes provided by the pilot himself, Dr. Peter Roper; a rare privilege indeed... "Jamais deux sans trois", as the French saying goes. Dr. Roper has commissioned the Canadian Aviation Heritage Centre to build the Airfix 1/24 Hawker Typhoon Mk.Ib kit in full SA-Q livery. He and his son Dr. Mark Roper will personally deliver the completed model to the War Museum in Monts-en-Bessin (Normandy, France), where it will join his other Typhoon artifacts on display. Gilles Pepin is a retired investment banker For the full 13 page 'A Tale of Two Typhoons' document, email me at: [email protected] Link to comment Share on other sites More sharing options...
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