Will be interesting to see the outcome of the board meeting that's this week I believe.
Some thoughts from in the retail space down under:
The new airfix series 1 and 2 series range were good movers down here in NZ across a wide range of modelers, but espically with kids and casual enthusiasts. Historically airfix had good pricing but the "historical molding quality " would lead to them not being reccomended to beginners. then their new tools (p-40b, spit, zero, mustang) really found a perfect balance: great packaging to grab the eye, well engineered, and a lot of detail. - cheap enough for the casual consumer, detailed and accurate enough for the enthusiast to stock up on em' - we saw a lot of our regulars buying 2x or more of these kits for the stash, basis for conversions etc.
Was a pity to see the 262 jump into the next series, where atleast here it will compete with the academy offering.
Likewise the lack of new "baseline" kits for their series 1 and 2 range is dissapointing; new tool p-47, f6f, 109g,mc202? ( standard 'big' ww2 types) would have broad market appeal and do strongly overseas, not to mention the reboxing potential - which it seems they might be picking up on from the likes of hasegawa (though could get a bit more creative on markings).
To me one of airfix's stregnths are their back catalog of molds, they really should tap into some of their stronger kits of yesteryear: p-80s, meteors, super mysteres, doing a run of these with their modern packaging and some interesting decals would be a guranteed win withput the heavy upfront cost of tooling.
Two of the more dissapointing product ranges here:
- pallets of the 'operation herric' range that were impossible to move, playing pingpong between wholesaler and retailers (ditto for swordfish and lancasters)
- the quickbuild range that has to be sold around ~40nzd, pricing it out of casual toys for kids territory; cant remeber who we blue pilled to get rid of those.
Cheers!