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      DDoS and Brute Force Attacks   09/18/2016

      From the day following upgrade to the new forum software, 15th Sept until until the 19th, we were under a concerted attack by a person or persons using a number of 'bots and other people's Proxy networks to carry out what is called a Distributed Denial of Service attack, which is a method by which these 'bots submit thousands of requests to the website per second to overload the server and bring the site to its knees.  While this was going on, they were also making Brute Force attacks on our remote communications port to try and breach the server so they could do anything from format the hard drives to change ownership of the site, and bombarding the mailserver with similar bogus requests, some of which left some rather telling details behind.  This was followed up a couple of days later with a further attack that left more data to sift through, which we have passed on to our IT forensics people.On the advice of our Lawyer and fellow member JohnT, we yesterday informed the National Crime Agency and requested their assistance with the matter, and in an ongoing dialogue with them to find the culprits, so we are allowing them access to the server and its logs.    We don't believe that this is a random attack on balance, but for 5 days and a further evening we had to put up with some disturbance and interruption to the usually fast response of the website as we are seeing now that the attack has ended.  We will prevail, and don't worry about it.  We were the target, and these people will not win.  Karma will catch up with them   Mike, Greg, Dave & Julien.
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Mike

Revell Germany Acquired by Hobbico

48 posts in this topic

An official press release from Revell EU follows:

REVELL GERMANY ACQUIRED BY HOBBY INDUSTRY LEADER

Bünde, Germany, February, 2012 - Hobbico, Inc. of Champaign, Illinois USA announced today that it has acquired Revell Deutschland Holding GmbH.

Revell Germany was established in 1956 and is the European market leader in the plastic model building segment. For the last four years, Revell has also been a key player in radio control vehicles in the European toy market. With several new product lines just announced at this year’s Nuremberg Toy Fair, Revell has embarked on rapid expansion of their radio control products including a new series called tecZone which is targeted at the European hobby market.

Hobbico is the world’s leading manufacturer and marketer of model hobby products, including radio controlled models, plastic model kits, flying model rockets and other hobby and toy products. The 100% employee-owned company sells products through several subsidiaries including Revell, Estes, Great Planes Model Distributors and Tower Hobbies. Since 2007, Hobbico has owned the U.S. Revell operation. Just prior in 2006, Revell Germany was spun off as a separate company.

“Hobbico’s acquisition of Revell Germany creates an enormous opportunity for our company and our employees“, said Hans Remfert, President of Revell Germany and now former partner. “With the support of Hobbico as a strong parent company, we have a great opportunity to extend our new engagement in the RC hobby segment on the European markets. Hobbico has experience and know-how in this area as well as a strong assortment of product with worldwide recognition which we will integrate into ours according to the European market conditions. As the European branch for Hobbico, the jobs and the headquarters in Bünde are absolutely safe.”

“We are pleased to reunite the Revell brand under one ownership,” said Wayne Hemming, President of Hobbico. “Now Revell can proceed with a worldwide strategy for growth of the core plastic model business. We also view this as an excellent foundation to expand the distribution of our other brands and products into the European market.”

After starting the original U.S. company in 1945, Revell founder Lou Glaser established the German operation in 1956. Since then, Revell Germany has been known as the European leader in plastic model kits as well as paints, tools and accessories. In 2008, the Revell Control line of radio controlled vehicles was introduced and successfully gained a strong position in the European toy market. In 2011, Revell introduced the award-winning Orbis children’s air brush system.

Hobbico was started in 1986 through the combination of Tower Hobbies and Great Planes Model Distributors, founded in 1971 and 1973, respectively. In 2001, Hobbico acquired United Model, a leading hobby products distributor founded in 1959. Hobbico acquired the Revell-Monogram plastic model kit lines in 2007 and Estes-Cox in 2010. In January of this year, Hobbico announced the acquisition of three hobby R/C car brands: Axial, ARRMA and Team Durango.

“This acquisition bodes well for the UK market, as the UK operation is a Branch of Revell Germany” added Thomas Randrup, Country Manager of Revell UK & Ireland.

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So the two sides of Revell get back under the same ownership once again !

From the sound of it I can't see much changing in the kit line of Revell Germany, but I would be happy to see an effect in the widening of the range with subjects with a "global" appeal... maybe now we will see the famous new revell C-130 ! :lol:

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I would hate for them to put more and more into RC and less into plastic as Tamyia seem to have done.

Julien

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This is terribly confusing, :frantic:, but at least now I've found out that Hobbico is employee-owned. That makes me much more relaxed than knowing it's owned by a flour-milling company (to take an example completely at random).

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Perhaps we may see some more re-releases of the old Revell USA kits.

Mike

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Just pure conjecture from someone who knows knowt about the background but my first thought was if revell germany had not existed seperate from revell US would we have seen the 1/32 He111, Ju88 Arado and He 219? Or just more 1/32 F series fighters

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Or a Halifax? Mixed blessings....

Was Revell G in financial trouble? Otherwise, I'd suggest history tells us that when a specialist company gets taken over by a larger conglomerate, it is rarely to the benefit of the specialist customers.

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Considering I live in the US, I have mixed feelings myself about this. In one sense it is good as Hobbico appears to be a stable owner for Revell USA. But in the same I LIKED it when Revell of Germany was independent, since they had their own toolers and research department as RoG kits of subjects just seemed to be a notch above what Revell USA did. The decals are MUCH better, the research seemed better (even if deciphering the RoG instructions could try ones patience at times) and value-wise, you tended to get more. I also like the product coming from factories in mainland Europe as opposed to having tooling done in China. I want THAT to continue!

I worked in the hobby industry at the retail level for 9 years and the one thing I do NOT like about Hobbico is they seemed to use the Revell brand to offer crappy RC products that were more toys than serious stuff. Now it looks like they pumped up the plastics division a bit, but it is still not quite like what it was even a decade ago. So I hope the acquisition doesn't mean they will try to merge the to Revells and base them in the USA as I believe things would suffer as a result. They had BETTER keep Revell of Germany as an independent division and they likely will have to for at least another one to two years. After that, who knows what will happen. My big fear though is that Hobbico has now become "too big to fail".

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Sounds like the pattern for most Management Buy Outs- build the company up for a few years then sell at a profit. Only unusual thing this time is that it's to the owner of the old parent!!

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Or a Halifax? Mixed blessings....

Was Revell G in financial trouble? Otherwise, I'd suggest history tells us that when a specialist company gets taken over by a larger conglomerate, it is rarely to the benefit of the specialist customers.

My feeling exactly :( No more new interesting kits for reasonable prices... Bye bye Revell of Germany - we'll miss you.

Mind you we might get it back in independent German hands in 8 to 10 years - once Hobbyco has milked it dry /thoroughly trashed it and wants to get rid of it for the residual value...

:(

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I'm confused. What was the relationship between the two Revell's after the spin-off? Did they have a brand share and product share agreement? And where is Monogram in all of this?

Trevor

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I am sadden by the news as RoG bought out some unique subjects, Luft '46 for instance and their 1/32 scale kits. Will we still see these surprises or will it have to be a big money earner before moulds are cut.

Lets hope it not all doom and gloom.

Does this now mean Airfix is the biggest european player in Europe?

Robert

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I'm confused. What was the relationship between the two Revell's after the spin-off? Did they have a brand share and product share agreement? And where is Monogram in all of this?

Trevor

The way it worked in the 1950s and 60s was there were no global distribution chains. If you wanted to move product in a different country, you had to open up some sort of subsidiary in that country for at least the purposes of distribution and have it run by locals. Think of it like Coca Cola. Coke is headquartered in Atlanta, GA, but you've got distribution and bottling plants all over Europe, Asia, Latin America and Africa. And they don't always offer exactly the same products everywhere.

So during the 1950s and 60s, we had Revell of Germany, Revell of Great Britain, Revell Lodela of Mexico, Revell Brazil etc... Most of the product they offered was reboxes of the standard Revell US product maybe with a little different decals (in many cases, made in factories closer to the customers). So an airliner in Germany would have Lufthansa markings instead of American Airlines or an F-104 would have German markings instead of USAF ones. For some markets, two companies might enter into a partnership of some sort. So in Japan, you've got Tamiya importing Italeri stuff, Hasegawa importing Monogram and before the Revell and Monogram merger, Takara was bringing in Revell stuff. In the UK it was similar with Airfix and MPC having a relationship going back to the 1960s. There were attempts outside of MPC to try and expand Airfix into the US market (USAirfix being one of them) which didn't score too much success and were generally short lived.

By the 1980s, world wide distribution channels got better and in many markets, there was no longer a need for some of these duplicate companies. So some of them went by the wayside (others remain, Lodela for instance still imports in Mexico but they offer more than just Revell kits). Revell of Germany though started to expand and offer their own unique product and stayed more or less independent of Revell USA. There were still some financial ties remaining though until about the late 1990s when they became independent of one another. Of course they still traded molds back and fourth.

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Sheesh some of you lot are quick to look on the gloomy side!

I agree lets wait and see what happens. As long as they keep things going as they are with the exception of the R/C thing l will be happy

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JMChladek said:-

"Considering I live in the US, I have mixed feelings myself about this. In one sense it is good as Hobbico appears to be a stable owner for Revell USA. But in the same I LIKED it when Revell of Germany was independent, since they had their own toolers and research department as RoG kits of subjects just seemed to be a notch above what Revell USA did. The decals are MUCH better, the research seemed better (even if deciphering the RoG instructions could try ones patience at times) and value-wise, you tended to get more. I also like the product coming from factories in mainland Europe as opposed to having tooling done in China. I want THAT to continue!

I worked in the hobby industry at the retail level for 9 years and the one thing I do NOT like about Hobbico is they seemed to use the Revell brand to offer crappy RC products that were more toys than serious stuff. Now it looks like they pumped up the plastics division a bit, but it is still not quite like what it was even a decade ago. So I hope the acquisition doesn't mean they will try to merge the to Revells and base them in the USA as I believe things would suffer as a result. They had BETTER keep Revell of Germany as an independent division and they likely will have to for at least another one to two years. After that, who knows what will happen. My big fear though is that Hobbico has now become "too big to fail". "

I couldn't agree more. Looking at the press release that Mike quoted, it seems that the bulk of the interest is towards the RC side. That's worrying for us plastic (static) modellers, and doesn't bode well for the future. I really hope that Revell of Germany is kept as a separate division, to sell into the more "mature" European and American markets, rather than going for what will easily sell, irrespecitve of quality and accuracy. Revell Germany Gmbh, as others have said, was a major contributor to areas that other manufacturers didn't bother to do - such as Luft '46, good quality decals etc (NB airfix please copy!), and - most importantly - reasonably priced but good quality kits (especially in 1/72nd in the late 1990's and early 2000's). It would be a great pity to see them going the way of others and having their kits procduced by "slave labour" in China to much lower standards of quality control and finish (just compare a 1999 Revell Germany kit with most of the Hobby Boss output of 2007/8!).

But then, the reality of the so-called market dictates so much in our world today, and conglomerations and globalisationare taking over from quality and pride in one's work.... Pity that...

Madame Merkel - where are you when we need you? (Greece is not the only market in trouble!)

Prenton

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Lets hope more of the old monogram stuff and revell USA stuff get s over here. The shuttle to say one.

Julien

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Or perhaps some of the Revell Authentics range, which are kits from their SSP or selected subjects program. I have been bidding on and getting outbid on every single Boeing Bomarc since I first came across the 1950/60's SAM, ICBM, IRBM kits some time ago. A Lacrosse wouldn't go amiss either!

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realisticly though........

in the last 15 years how many brand new mold aircraft subjects have been made by Revell USA.......? im struggling to think of a single new tool 1/72nd scale model...... was the last the voodoo? or the F 89 scorpion?....from memory both were issued around 1990 ?

compare that to how many Revell Germany have made and you will see why most of us dont think this deal looks promising...... :(

(but then again Revell USA did manage to do a 1 48th Ventura (but who builds 1/48th?......:) )

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realisticly though........

in the last 15 years how many brand new mold aircraft subjects have been made by Revell USA.......? im struggling to think of a single new tool 1/72nd scale model...... was the last the voodoo? or the F 89 scorpion?....from memory both were issued around 1990 ?

compare that to how many Revell Germany have made and you will see why most of us dont think this deal looks promising...... :(

(but then again Revell USA did manage to do a 1 48th Ventura (but who builds 1/48th?......:) )

Revell did a lot in the past 15 years in terms of new aircraft tools. Just not 1/72 (you didn't specify that in the first sentence).

Well, it seems Revell of Germany has stuck with 1/72 leaving Revell USA to do 1/48. Revell USA's new kits in the past 15 years have been the SB2C-4 Helldiver (1997), Me-410, Me-110, F-15E Strike Eagle, F/A-18E, F/A-18F and the PV-1 Ventura (maybe the Ju-52 was right on the leading edge of that). Revell of Germany's focus in 1/72 was the F-22, the F-16s (MLu, C and B models), the F-4 series and the BAC Lightning (among others), B-17G, the Lancasters. I see that Revell USA is finally going to be offering the RoG F-22 in new packaging, but I'll bet you the RoG kit will STILL have the better decal sheet compared to what ever Revell USA uses. Personally I would love it if Cartograf could do ALL of Revell's decal sheets (Germany and USA).

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Well, RoG made at least the Mosquito and Eurofighter in 1/48. And they did some good reboxings (Eduards Fokker and Albatros, Hasegawa Phantom and Harrier just to mention the good ones). Europe is more focused on 1/32, maybe.

Alex

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